Product Manager & Strategist with 7+ years experience | VC backed Founder
mrcloblima@gmail.com
Summary
As a Product Manager & Strategist, I work with UX Designers, Engineers, and Data Scientists to implement processes that champion collaboration as the means for solving hard problems.
As a founder, I have experience building products & teams from the ground up and turning abstract and undefined opportunities into scalable venture-funded businesses.
Most recently, as a Product Manager at LiveControl ($33M Series A), I worked at the convergence of video, computer vision, and robotics to build the future of content production.
Aside from my experience in video, I have also worked on WEB3, gaming, and impact-related projects. Ask me about my recent interest in plastic pollution!
Skills
Customer-first product management, Strategic positioning, Roadmap prioritization, Roadmap management, Product vision, Lean startup methodology, Defining requirements, Design thinking, User research, User-centric design, Design sprints, Rapid prototyping, Usability testing, Hypothesis-driven development, A/B testing, Data-driven experimentation, Statistical analysis, Go To Market strategy, Integrations, Team building, Team leadership, Cross-disciplinary collaboration, Stakeholder management, Agile product management, Startup fundraising, Startup pitch, Scrum, Jira, Confluence, User Story Maps, Figma
Work History
2021 - 2022 Product Manager @ LiveControl, LA As a PM at LiveControl, we built the future of content production leveraging robotic cameras and cloud-based computer vision. I was in charge of our core offering, the ‘Studio’, where users produce content using our suite of robotic camera tools.
- Owner of all PRDs, epics, users stories, acceptance criteria.
- Product lead to a team of 20+ engineers & designers, running Scrum processes, planning pokers, etc.
- In charge of product roadmap, developed user story map to align dependencies across teams.
- Created the information architecture and designed the ‘Studio’ product from the ground up.
- Implemented processes to drive collaboration and velocity, including an initiative to move towards component-driven design.
- Sold product pivots to team with thorough data analysis, feedback sessions, and clear transparent process.
- Conducted regular user interviews.
- Iterated product with on-going A/B testing to validate hypothesis with live users.
2020 - 2021 Strategy Consultant @ Netflix, Sonos, Collaborative Fund As a Strategist, I have worked with organizations of all sizes, ranging from publicly traded companies to venture capital firms, helping develop both product and marketing experiences.
- At Sonos, I developed the strategic positioning for the publicly traded smart speaker giant to engage with a new audience, gamers.
- At Netflix, I helped craft the onboarding experience for new accessibility-focused product features, leaning on the very human stories of how the features impact lives and ultimately drive inclusion.
- At Collaborative Fund, the leading source of venture capital for entrepreneurs pushing the world forward, I was tasked with creating a new publication examining the evolution of mission driven businesses and impact investing.
2019 - 2020 Product Manager @.Shop , LA As a PM at VC-backed .shop, we reinvented video shopping for a new generation.
- Spearheaded market research and customer interview process to build empathy for user and accurately define pain points and needs.
- Designed product suite to directly solve customer problems around collaboration, content creation, publishing, e-commerce.
- Iterated product with on-going A/B testing to validate hypothesis with live users.
- Agile coach and product lead to a team of 14 engineers and designers.
- Owner of all PRDs, epics, users stories, acceptance criteria.
- Wrote technical specs for APIs, native apps on mobile and desktop, and web apps.
- Conducted regular user interviews.
2017 - 2019 Head of Product @ Arturo , LA & NYC As a PM at VC-backed Arturo, we set the standard for streaming video on the mobile web. Launched enterprise SaaS video platform targeted to brands and publishers that raised $2M in venture funding and achieved a $350k annual revenue run rate with customers such as Vice Media and NBC. Customers paid for our mobile video experience over Google's free option, allowing our streaming technology to reach millions.
- Spearheaded market research and customer interview process to build empathy for user and accurately define pain points and needs.
- Designed product suite to directly solve customer problems around collaboration, content creation, publishing, analytics, and advertising.
- Iterated product with on-going A/B testing to validate hypothesis with live users.
- Agile coach and product lead to a team of 10 engineers and designers.
- Owner of all PRDs, epics, users stories, acceptance criteria.
- Wrote technical specs for APIs, native apps on mobile and desktop, and web apps.
- Mobile web video player reached over 6M uniques, increased session value 15% compared to legacy video player technology.
- Lowered Instagram customer acquisition costs for brands by 85%.
- Sold product pivots to team and investors with thorough data analysis, feedback sessions, and clear transparent process.
- Developed longterm UX vision and strategy.
- Conducted regular user interviews.
2015 - 2017 Product Manager @ Magic Ledger , NYC Launched enterprise Blockchain startup targeted to game developers.
Magic Ledger set out to build a secure video game economy in a box with web interfaces that allow game developers to easily implement mini apps (think IFTT). Universal, fungible, and programmable digital assets for video games. The primary thesis is that players convert at much higher rates if they know money can be sunk in any participating game. In addition, Magic Ledger provided fraud-proof p2p trading, and unobtrusive yet uncrackable DRM.
What set Magic Ledger apart from the competition was our Proof of Play protocol, a purpose-built system for game currency, with a fixed issuance rate based on real gameplay. Players form a n-dimension redundant P2P overlay mesh network that self organizes around latency and clock accuracy. Every 5 minutes, players perform a low impact calculation and send the result to the next set of peers in the network. Ultimately, servers record what is a cryptographically accurate count of players online at any given time with little backend overhead. Based on player count, an amount of currency will be deposited into a games wallet, for dispersal as the developer wishes.
- Team comprised of c-level executives from Zynga, Riot, and Valve.
- Worked with CTO to design and spec our Proof of Play protocol.