At Collaborative Fund, the leading source of venture capital for entrepreneurs pushing the world forward, I was tasked with creating a new publication examining the evolution of mission driven businesses and impact investing.

The publication is a collection of interviews with and essays written by a spectrum of individuals from politicians, to founders, to investors. Some notable contributors include Chris Ailman the Chief Investment Officer of CalSTRS, Michael Tubbs the former Mayor of Stockton, Ca, Seth Goldman the chair of Beyond Meat, Yancey Strickler the co-founder of Kickstarter, Andrew Kassoy co-founder of B Lab, Jessica Rolph the co-founder of Happy Family & Lovevery, Kathy Hannun the co-founder of Dandelion Energy, Joey Zwillinger the co-founder of Allbirds, among others.

For those of you who don't get the opportunity to read Shared Future, let me summarize the key takeaway from my perspective — we need to reimagine how we measure success. Today we measure success by measuring profits, but it doesn't tell the whole picture. If you are generating profits in a way that is unsustainable for the environment, the community or the people who work in the company, eventually there is going to be a reckoning. In the publication we spend a lot of time discussing ESG, in short this is all about measuring and disclosing ones Environmental, Social and Governance impact. And a funny thing happens when you measure and disclose something — each time you disclose, you want to do a little better than you did last time, definitely not worse. So by pushing to standardize ESG and impact related disclosures the byproduct will be people becoming shy about their dirty operations and being forced to come clean all due to the power of transparency. Beyond just being better for the world, its better for you as a founder, investor, manager or employee.